what is your product?

The past month, I’ve been reading “The E-Myth Revisited” by Michael Gerber, which is about setting up healthy and organized small businesses. A friend of mine (who just opened a bakery) and I have been discussing it weekly. It’s been great to have her input as a business owner, but one outside of our industry.

This past week’s discussion had my mind reeling because of a question posed in the book: “What is your product?” My immediate response is “Quality production, good artists, great songs, etc.” BUT, that really isn’t the product…that’s the commodity. The product is what a writer/band/colleague/music enthusiast/fan leaves feeling. Does the songwriter leave feeling apart of something more? Does the band leave a meeting feeling inspired to write more songs, connected to a community and valued as a human being? Will the colleague go home feeling they are part of something bigger, seen as a partner, and heard? Does the music enthusiast take off the headphones and feel connected to deeper emotion, more vivid pictures, a story of pain, etc? THAT is the product – those responses. And it really stirred up heaps of thoughts.

Anyone (well…not really anyone, but plenty of people) can make good music, spend gobs of money promoting it, but leave people with a product of superiority, greed, selfishness, fear. That’s never intentional, but if the focus becomes SOLEY the commodity and not the product…it seems like that would be detrimental.

So, what is your product – what you are working towards right now?  How do you want people to leave your company, concerts, or meetings feeling or thinking?

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2 Comments to “what is your product?”

  1. If you haven’t read Tribes by Seth Godin, begin in immediately after finishing The E-Myth. The book is about what you’re describing — the importance of creating a culture as much as “hocking a product”…

    Thanks for posting this.

  2. That’s too funny – that’s the next book we’re reading! I bought it months ago and am so excited to read it but wanted to get through this one first. Now I’m looking forward to it even more!

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